.
Top Shop
Fred Perry
Puma
CRM AV Showreel
Gant
Fortnum & Mason
Calvin Klein
Oxfam
Aquascutum
Citibank
Lecico
Ilford

CRM is a design studio with the vision and expertise to deliver the complete consumer experience. Working alongside our clients to achieve commercial objectives with artistic flair, our strengths lay in communicating powerful and compelling brand stories through our cross-disciplinary design approach.
Retail / Interiors / Exhibition /
Furniture / Fabrication /
Digital POS / Graphics / Print

Top Shop

Topshop London & New York : Design, fabrication and implementation of large heart for High Summer windows in both NY and London flagship stores.

image
image
image
From top: image 1 & 2 Top Shop Oxford Street London; image 3 Top Shop New York.

Fred Perry

When implementing this window and interior pillar for Fred Perry in Size?, our aim was to utilise raw economical materials whilst executing it with the same precision and sharpness that the Fred Perry brand embody. Combining design, carpentry, print, and window vinyls we installed this in their Carnaby Street and Covent Garden stores.

image
image
image

Puma

Alexander McQueen PUMA Collection. Offspring Concession – Selfridges, London. Design, manufacture and implementation of bespoke nickel-plated steel rod cage with suspended laser cut sheet steel eagle.

image
image
image
image

A POS display unit for Puma, commissioned to display and call out the collaboration product for both Hussein Chalayan and Alexander McQueen. Made from MDF and finished with high gloss white paint with logos recessed into the sides and top made from black matt acrylic.

image
image
image
image

PUMA Box Park : Design and implementation of bespoke laser-etched ash wood information blocks, plaques, signage, antique props and vinyl implementation at Shoreditch’s pop-up village.

image
image
image

Manufacture, print and installation facilities for 'Everyone Can Bolt' initiative to coincide with PUMA's residence at the Yard during the course of the Olympics.

image
image
image
image

Adapting of an existing prototype, we designed and manufactured wearable versions of Deadmau5 headgear for window campaign, photo shoots and worn on stage at selected gigs during late 2011.

image
image
image
image

Design and creative direction of Pro Green's PUMA X apparel Look Book and design and implementation of the collection's subsequent launch at London's Marylebone One.

image
image
image
image
image

Suede is PUMA's iconic lifestyle silhouette and we were given the opportunity of celebrating its 44th anniversary with a multifarious AV and 3D treatment at Size? Carnaby Street and selected regional stores.

image
image
image
image

Various Puma POS.

image
image
image
image
image
image

Concept design, implementation and installation of 3D window campaign into selected London, Manchester and Liverpool J D stores. Solution encompassed a lightbox graphic display unit, Jamal Edwards lifesize cut out and plinths incorporating monitors playing a promotional competition mechanic.

image
image

Warehouse Project – Manchester. Concept design, implementation and installation of PUMA sponsored pop-up nightclub within the underground car park beneath Manchester Piccadilly Train station.

image
image
image

London Marathon Show 2011 – Excel Centre. PUMA's 22 metre x 9 metre stand boasting an operational speed trap, bespoke seating, retail carts and treadmills situated within a Caribbean street environment.

image
image
image
image

Independent Stores POP Package. Presentation box sets include bespoke acrylic PUMA logo blocks and plinths, welcome mats and multifarious signage.

image
image


CRM AV Showreel



Gant

Re-opening of Regent Street flagship store. Concept, design, print and implememntation of fashion and lifestyle windows. This featured genuine purpose-built yacht decking with rubberised seals for authenticity.

image
image
image
image

Fortnum & Mason

Heralding a new technological era for F&M, we produced bespoke carved transportable easels and frames encasing 32” monitors to run promotional content from anywhere within store. Signage has extended to digital menu boards on the building’s façade and screens within the restaurant area.

image
image

Calvin Klein

An interactive window campaign for ‘X’ concept. Incorporating ‘whispering windows’ technology, video content and editing, graphic implementation and QR code installation.

image
image
image

Oxfam - Recipient of the Retail Interiors Award for Best Small Shop Design.

Re-brand of Oxfam retail presence to create a standalone ethical and sustainable boutique format. Our goal was to re-position the notion and public perception of the charity shop from the dark and shabby to an inviting, desirable environment selling an eclectic mixture of select 'vintage' apparel and ethically sourced and fair trade new fashion items. Creative Resource was the proud recipient of the Retail Interiors Award for Best Small Shop Design and received a commendation for ethically sourced and environmentally friendly materials utilised.

As well as interior design, build and fabrications the entire process was project managed by Creative Resource from initial concept through to the final unveiling.

image
image
image
image
image

Aquascutum

Conceptual designs for Spring/Summer 2010 collection, which came to life through large format lightboxes which radiated across Regent Street. Design, implementation and installation by CRM.

image
image

Citibank

Commissioned for conceptual interior design and Audio Visual in-branch informational points for Citi’s premier London branches.

image

image


Lecico



image
image
image

Ilford

We were approached to design and produce both a dealer manual and a media pack, which features the entire range of their products with especial focus on Ilford's new BioMedia range: a recyclable and biodegradable alternative for today's commercial vinyl products.


image
image
image
image